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One Love · by BilluBnB

Meat for my cat. Mercy for the hen.

Cats must eat meat — vets agree. But it doesn't have to come from cages. Cultivated meat grows real meat from a few cells, with no slaughter. We're gathering India's pet parents to bring it to our cats' bowls — safely, and soon.

Count me in See the evidence

Informational page · every number links to its source · not yet available in India — that's why we're gathering support.

I love every living being — the cat asleep on my lap and the hen I will never meet. And every time I open a pouch of chicken for my cats, a small part of me flinches.

I know how the food chain works. Cats are made to eat meat, and I would never make them go without. But I refuse to believe their dinner must come from cages, culls and cruelty. If we can grow meat without the suffering, we owe it to all of them — the cats and the chickens.

— Paras LehanaCat dad · BilluBnB, Noida

The evidence

One Health: animals, people and planet are one circle

The world's health agencies define One Health as an “integrated, unifying approach” to “sustainably balance and optimize the health of people, animals and ecosystems”. WHO, FAO, WOAH and UNEP — One Health definition, Dec 2021↗

Factory poultry is the textbook case: one system hurts all three at once. And our cats eat from that same supply chain.

AnimalsPeoplePlanet OneHealth

Animals The birds in the system

People Our medicines, our lungs

Planet Land, water, air

The Karnataka burials of 2020 were caused by misinformation and a price crash, not routine practice; we share them because they show birds treated as stock the moment prices fall.

Close to home

Our cats are in this circle too

On the record

People who've seen it, said it

A note on a famous line: “the greatness of a nation… can be judged by the way its animals are treated” is often credited to Gandhi, but it isn't in his Collected Works — so we don't put it in his mouth.

The honest part

“Then why not make cats vegan?”

Because they would get sick. Cats are obligate carnivores — vets advise against vegetarian and vegan diets for them. Some nutrients come ready-made only in animal tissue:

  • Taurinefor the heart and the eyes
  • Arachidonic acida fat cats can't make themselves
  • Vitamin A, ready-madecats can't convert it from plants
  • Lots of proteinfar more than dogs or people

So the question isn't “meat or no meat” for a cat. It's which meat. Cultivated meat is real animal meat for the cat — without the cage, the cull or the slaughter.

From petri dish to pet dish

How cultivated meat is grown

Four steps, no slaughter. The Good Food Institute — the science of cultivated meat↗

  1. A tiny sample

    A few cells from an animal — a small biopsy, an egg or a cell line kept for years. No slaughter.

  2. A good meal for cells

    The cells sit in a nutrient broth. Since 2023, approved products use broths without animal serum — Noida's own Clear Meat makes one.

  3. A brewery for meat

    In steel tanks called bioreactors the cells multiply, the way yogurt or beer is brewed. The biggest now hold 20,000 litres.

  4. Into the bowl

    The meat is harvested and blended into food. Today's pet treats contain 4% to about 26% cultivated meat.

Already in bowls abroad

The world has started serving it

On sale in the UK, Singapore and Australia, mostly as treats with 4% to about 26% cultivated meat. Not yet in the US, not yet in India. As of October 2026.

  1. 2016USA

    Because Animals is founded to make cultured mouse meat for cats.

    source↗

  2. 2022PLOS ONE

    A study finds 47% of pet guardians would feed cultivated meat to their pets.

    source↗

  3. Jul 2024UK

    Meatly is cleared to sell cultivated chicken for pet food — a world first.

    source↗

  4. Aug 2024India

    India's BioE3 policy names smart proteins, including cultured meat, a priority sector.

    source↗

  5. Dec 2024Mumbai

    Biokraft Foods holds India's first formal cultivated-chicken tasting.

    source↗

  6. Feb 2025London, UK

    Chick Bites dog treats (4% cultivated chicken) go on sale at Pets at Home.

    source↗

  7. Mar 2025EU

    BioCraft's cultivated-mouse facility is registered in Austria (a facility registration, not an approval).

    source↗

  8. Jun 2025Singapore

    Singapore approves Friends & Family's cultivated food for cats and dogs (8 products).

    source↗

  9. Aug 2025Hyderabad

    NIAB opens an animal stem-cell biobank with cultivated protein as a priority.

    source↗

  10. Mar 2026Australia

    Rogue Pet's cultivated pork dog treats launch; the first drop sells out in a week.

    source↗

  11. May 2026London, UK

    Meatly raises £10.4m for a 20,000-litre plant, billed as Europe's largest.

    source↗

  12. Aug 2026Singapore

    Friends & Family launches cultivated quail broth toppers.

    source↗

  13. 2027London, UK

    Meatly's big plant is expected to start producing.

    source↗

India today

Not approved, not on sale.

No cultivated meat is approved in India — for people or pets — and there is no route yet for cultivated pet food.

The BioE3 policy (Aug 2024), DBT–BIRAC smart-protein calls and NIAB's stem-cell biobank (Aug 2025). ThePrint, Oct 2025↗

Who is building it

  • Biokraft FoodsMumbaicultivated chicken and trout; has said it plans pet food
  • Clear MeatNoida — our neighboursClearX9, a growth broth without animal serum
  • Neat MeattHyderabada BIRAC Bio-NEST start-up

Who decides

  • FSSAIhuman cultivated meat would need pre-market approval; a 2022 draft was never finalised
  • BISthe dog and cat food standard (IS 11968:2019) is voluntary

You're not alone

Pet parents are ready before the shops are

Oven, Yoxon & Milburn, PLOS ONE 2022↗

There is no survey of Indian pet parents on this yet. Every name on the list below is part of the first one.

Join the movement

Count me in for cultivated meat in our pets' bowls

Add your name to India's first list of pet parents who want cultivated meat in their pets' bowls. It takes 30 seconds, costs nothing, and tells regulators, researchers and pet brands that the demand is real.

And seven things you can do

  1. Join the list belowNo survey of Indian pet parents on cultivated pet food exists. Your name makes the first one.
  2. Comment when FSSAI asksWhen a cultivated-meat draft opens for comment, ask for a route that covers pet food too.
  3. Back Indian researchFollow GFI India and share its Smart Protein Innovation Challenge with students and founders.
  4. Ask your pet storeAsk Indian pet brands to stock cultivated treats once they are legal — and to publish their safety data.
  5. Write to your MPSupport BioE3 smart-protein funding and the stalled rules for hens and broilers.
  6. Protect your cat todayNever feed raw poultry or raw milk — those, not cooked cat food, carried bird flu to cats.
  7. Waste less meat nowMeasure portions: overfeeding is the first thing researchers say to cut.
At home with you
How would you like to help? (tick any)

We count supporters and share only totals — never your name — with researchers, brands or regulators.

Fair questions

What people ask us

Is cultivated meat real meat?

Yes. It is animal cells grown outside the animal — the same cells, the same proteins — with no slaughter. It starts from a small sample of cells, so it isn't vegan, and today's pet products blend it with other ingredients.

Is it safe for cats?

The UK and Singapore have cleared cultivated pet foods as safe to sell. No feeding trial in cats has been published yet — which is exactly why we want Indian research and approvals done properly, not rushed.

Can I buy it in India?

Not yet. Nothing is approved or on sale in India, for people or pets. That's the point of gathering supporters now: regulators and brands move when they can see the demand.

Why not just feed cats a vegan diet?

Vets advise against it: cats are obligate carnivores and need nutrients that come ready-made only in animal tissue, like taurine and arachidonic acid. Cultivated meat is still meat for the cat — without the cage.

Isn't it unnatural?

It's grown in steel tanks the way yogurt, beer and many medicines are. Arguably less unnatural than a hen who never sees the sun.

What do BilluBnB's cats eat today?

Regular, vet-recommended cat food — because that's what is safe and available in India today. We'll be first in line when a safe, approved cultivated option arrives.

What happens to my details?

We count supporters (the first Indian data on this), send updates only if you tick the box, and share only totals — never your name — with researchers, brands or regulators.

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